Marketing: Real People, Real Choices (9th Edition)
Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 14, Problem 13QA
Summary Introduction

To determine: The reasons for after sale follow-up are important in relationship selling.

Introduction: A Company maintains its relationship, connection and interaction with its present and potential customers through a technique known as Customer relationship management. This relationship helps the company increasing the market share of the company.

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