Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 14, Problem 13QA
Summary Introduction
To determine: The reasons for after sale follow-up are important in relationship selling.
Introduction: A Company maintains its relationship, connection and interaction with its present and potential customers through a technique known as Customer relationship management. This relationship helps the company increasing the market share of the company.
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Critical Thinking In general, professional selling has
evolved from hard selling to relationship selling. Do
some organizations still use the hard-sell style? If so,
explain. What do you think the future holds for these
organizations? Will the hard sell continue to succeed;
Explain Warehousing?
Should sales people sell alone or work in teams with other people in the company?
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Marketing: Real People, Real Choices (9th Edition)
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- Compare Personal Selling and Relationship Selling?arrow_forwardUnder the sales of Good Act there are several implied rights of the Buyer. Discuss 4 implied rights with supporting case laws on each of those implied rights of a customerarrow_forwardExplain the concept of personal selling and the benefits. Provide an explanation of the concept as well as the benefits thereof.arrow_forward
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