Operations Management: Sustainability and Supply Chain Management (12th Edition)
Operations Management: Sustainability and Supply Chain Management (12th Edition)
12th Edition
ISBN: 9780134130422
Author: Jay Heizer, Barry Render, Chuck Munson
Publisher: PEARSON
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Chapter 13, Problem 1DQ
Summary Introduction

To define: Sales and operations planning

Introduction: Planning is the process that helps the firm to decide a better way to achieve its goals. Before determining the ways to achieve its goals, the firm should understand its objectives, which was the major motive of the planning process.

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Sales and operations planning help the firm to balance the demand that it had forecasted and the available resources. It would align the competing demand of the firm or organization at the same time as linking the operations in the overall planning process and strategic planning. Sales and operations planning would align the competing demand throughout the way from the supply chain to the final customers.

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