EBK OM
6th Edition
ISBN: 9781305888210
Author: Collier
Publisher: YUZU
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Chapter 1, Problem 7PA
Summary Introduction
Interpretation: Enhancement of customer benefit package by adding digital content to a physical good and its effect on the value of good.
Concept Introduction: A Customer Benefit Package (CBP) is all the benefits which a customer gets by consuming a good or service. The package adds value to the primary goods and service which increases customer’s willingness to consume.
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