EBK OM
6th Edition
ISBN: 9781305888210
Author: Collier
Publisher: YUZU
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Question
Chapter 1, Problem 1PA
Summary Introduction
Interpretation: Business analytics helps to in making future decisions in operational areas of any organization by analyzing data.
Concept Introduction: Business analytics involves the process of predicting the future results by analyzing data such as click through rates, sales numbers, customer acquisition cost or any other relevant data.
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Describe a customer experience you have personally encountered where the good or service or both were unsatisfactory (e.g., defective product, errors, mistakes, poor service, service upsets). How might the organization have handled it better, and how could operations management have helped?
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