EBK OM
6th Edition
ISBN: 9781305888210
Author: Collier
Publisher: YUZU
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Question
Chapter 1, Problem 1CQD
Summary Introduction
Case Summary: Z is a Las Vegas-based online retailer that has been cited in fortune’s list of the Best Companies to Work for and Fast Company’s list of the world’s most innovative companies.
Interpretation: The customer benefit package that Z provides Goods or Services.
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