EBK OM
EBK OM
6th Edition
ISBN: 9781305888210
Author: Collier
Publisher: YUZU
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Chapter 1, Problem 13PA
Summary Introduction

Interpretation: The perspectives of sustainability are to be determined along with the way it influences the personal purchasing decisions and the irrelevancy of the exploitation of these perspectives towards the marketing initiatives.

Concept Introduction:Corporate sustainability is how an organization delivers its products and services through creating a long-term stakeholder value. Any business is responsible in investing on the three perspectives namely, economic, environment and society.

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Add more to this paragraph  Amazon Business has a significant impact on the environmental aspect of sustainability. On the positive side, Amazon's focus on renewable energy and waste reduction initiatives has led to the reduction of its carbon footprint. Additionally, Amazon has invested in electric delivery vehicles, reducing emissions from its logistics operations. However, Amazon's reliance on single-use packaging and its large-scale logistics operations have a negative impact on the environment. Amazon has been criticised for its excessive use of plastic packaging, which contributes to plastic waste in landfills and oceans. Therefore, Amazon must continue to prioritise sustainability in its operations to ensure that its environmental impact is reduced.
Discuss how the three perspectives of sustainability influence (or perhaps, should influence) your personal purchasing decisions. For example, do you consider whether apparel is made in safe and ethical factories? Should companies exploit their sustainability efforts for marketing purposes? Why or why not?
write a literature review on amazon about sustainability?
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