Your close friend told you about an important meeting with executive directors within the company where he will get a chance to present his new idea (having an organic product) to persuade them to approve it and assign a certain budget. He was so excited as he learned about using AIDA model in his recent workshop in “Business Communication”. However, the meeting didn’t go as planned. The meeting did not go well even though he tried his best to adopt AIDA model. Your friend did not understand that there is a disadvantage of using AIDA model which is: * A.The message talks with the audience, not at them B.The message is multidirectional C.The message cannot be effectively sent over email D.The message is built around long-term relationships E.The message is built around a single event
Your close friend told you about an important meeting with executive directors within the company where he will get a chance to present his new idea (having an organic product) to persuade them to approve it and assign a certain budget. He was so excited as he learned about using AIDA model in his recent workshop in “Business Communication”. However, the meeting didn’t go as planned. The meeting did not go well even though he tried his best to adopt AIDA model. Your friend did not understand that there is a disadvantage of using AIDA model which is: * A.The message talks with the audience, not at them B.The message is multidirectional C.The message cannot be effectively sent over email D.The message is built around long-term relationships E.The message is built around a single event
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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11.
Your close friend told you about an important meeting with executive directors within the company where he will get a chance to present his new idea (having an organic product) to persuade them to approve it and assign a certain budget. He was so excited as he learned about using AIDA model in his recent workshop in “Business Communication”. However, the meeting didn’t go as planned. The meeting did not go well even though he tried his best to adopt AIDA model. Your friend did not understand that there is a disadvantage of using AIDA model which is: *
A.The message talks with the audience, not at them
B.The message is multidirectional
C.The message cannot be effectively sent over email
D.The message is built around long-term relationships
E.The message is built around a single event
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