With the aid of a diagram, appraise the Product/Market Expansion Grid. Based on the above information, identify the types of Product/Market Expansion Grid strategies practised by Aroma
TBZ is a fruit juice brand owned by the Aroma Group (Aroma). This company is one of the largest confectionery manufacturers in Malaysia which started its business manufacturing candy. TBZ began in 2018 by just producing orange juice. Currently, TBZ is not just an orange juice brand as it offers different flavours of juices from apple, strawberry, mango and others. Recently, TBZ announced that the company is going to launch TBZ instant coffee. While Aroma sees potential in the European market and will officially launch Aroma products to the European market.
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With the aid of a diagram, appraise the Product/Market Expansion Grid. Based on the above information, identify the types of Product/Market Expansion Grid strategies practised by Aroma.
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