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Please create the following: Marketing Strategy: - Product Strategy - Pricing Strategy - Distribution Strategy Note: details in the photo attached

Please create the following: Marketing Strategy: - Product Strategy - Pricing Strategy - Distribution Strategy Note: details in the photo attached

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please create the following: Marketing Strategy: - Product Strategy - Pricing Strategy - Distribution Strategy Note: details in the photo attached
Management of the Project Vision: "To be the most preferred and well-known seller of recycled bags for the next 10 years" Goal: Mission: "Our mission is to champion sustainability and contribute to a cleaner, greener planet. We are dedicated to transforming plastic waste into stylish and functional bags that not only provide practical solutions for everyday needs but also help protect the environment. Our commitment lies in promoting the responsible use of resources, reducing plastic pollution, and inspiring positive change" ● ● ● ● Objectives: ● CHAPTER 2 ● MANAGEMENT ASPECTS ● To be a known existing brand that sell recycled bags made from plastic packaging To increase brand awareness To create customer retention and loyalty To be recognized as brand that promotes environmentally-friendly selling of items, which will reflect to our good branding To be the most preferred brand when it comes to environmentally-friendly bags To earn customer trust and preference Highlight products and information in marketing collaterals Create promotional and advertising campaigns to increase brand awareness Provide high-quality and durable bags for customers Train employees to create and produce high-quality and stylish bags Host and join environmental efforts, while promoting the brand's offering at the same time Create good and strong relationship with customers, such as after-purchase communication and warranty
Transcribed Image Text:Management of the Project Vision: "To be the most preferred and well-known seller of recycled bags for the next 10 years" Goal: Mission: "Our mission is to champion sustainability and contribute to a cleaner, greener planet. We are dedicated to transforming plastic waste into stylish and functional bags that not only provide practical solutions for everyday needs but also help protect the environment. Our commitment lies in promoting the responsible use of resources, reducing plastic pollution, and inspiring positive change" ● ● ● ● Objectives: ● CHAPTER 2 ● MANAGEMENT ASPECTS ● To be a known existing brand that sell recycled bags made from plastic packaging To increase brand awareness To create customer retention and loyalty To be recognized as brand that promotes environmentally-friendly selling of items, which will reflect to our good branding To be the most preferred brand when it comes to environmentally-friendly bags To earn customer trust and preference Highlight products and information in marketing collaterals Create promotional and advertising campaigns to increase brand awareness Provide high-quality and durable bags for customers Train employees to create and produce high-quality and stylish bags Host and join environmental efforts, while promoting the brand's offering at the same time Create good and strong relationship with customers, such as after-purchase communication and warranty
Brief Description of the Project We produce much waste which harm the environment and the planet that we live in, and we all know that the consequences of these is not good. Plastics and packaging have a huge contribution in waste that we have in our country, such as the uses of plastic wraps, bubble wraps, and different packaging, and that increases too when the online shopping exist, as most sellers used plastic packaging excessively. Zest-o is also an example of these packaging, but unlike the other packaging, Zest-o is a durable one and cannot break easily, making it perfect for recycling, so we have come up in making bags which are made of this Zest-o packaging, with the goal of helping in lessening the waste, as well as making use of things that can still be used, to avoid excessive use of plastics. This project has a very sincere and direct goal of helping the environment and to lessen the waste, as these wastes also blocking the ways of water when raining, causing floods. And the chemicals of plastics are not also healthy for the environment. We believe that the effort on making a change should start now before it's too late. We made this project to also make our customers access budget-friendly and environmentally-friendly bags, aside from that we are making these bags with creativity and passion, and every purchase of bag will help not only the environment, but also the laborers that we have.
Transcribed Image Text:Brief Description of the Project We produce much waste which harm the environment and the planet that we live in, and we all know that the consequences of these is not good. Plastics and packaging have a huge contribution in waste that we have in our country, such as the uses of plastic wraps, bubble wraps, and different packaging, and that increases too when the online shopping exist, as most sellers used plastic packaging excessively. Zest-o is also an example of these packaging, but unlike the other packaging, Zest-o is a durable one and cannot break easily, making it perfect for recycling, so we have come up in making bags which are made of this Zest-o packaging, with the goal of helping in lessening the waste, as well as making use of things that can still be used, to avoid excessive use of plastics. This project has a very sincere and direct goal of helping the environment and to lessen the waste, as these wastes also blocking the ways of water when raining, causing floods. And the chemicals of plastics are not also healthy for the environment. We believe that the effort on making a change should start now before it's too late. We made this project to also make our customers access budget-friendly and environmentally-friendly bags, aside from that we are making these bags with creativity and passion, and every purchase of bag will help not only the environment, but also the laborers that we have.
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