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what is market mix. why is it important when launching a new product from an exsisting company.
What? Who? Where? When? Why? How? ( market mix for a new product at an exsisting company :) )
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- 1. What is new market target of beauty products. 2. What is new market target of food products.The third quadrant of the Ansoff Matrix describes Market Development. This involves employing innovative strategies for creating new markets for existing products. Discuss with examples.?Competition in the soft drink industry is intense. Describe a soft drink brand you are familiar with (Coca-Cola, Fanta Orange, 7Up, Mountain Dew, etc.) in terms of the six level meaning a product brand has.
- discuss potential target market of food panda and marketing mix of food panda? ( in brief )For Further Research (Individual) Select a company that has products under the same corporate brand name that includes products that represent a down- ward line stretch as well as products that represent an upward line stretch. Identify at least one product that fits within each category and identify what specific at- tributes separate each from the other.Brand: Burger King vs Subway Describe what differentiates it from the competition. You may select an attribute important to the consumers (you are considered as their customer) and explain why you use this product or avail this service. Describe a main target market and discuss why they are the appropriate segment to target. Share what you think is the value proposition of your chosen product or service.
- Q1. How do you see the product “Jeep”? Q2. What is the target group of customers for Jeep?Imagine you are in a marketing role and you have been asked to launch a new product called TRYP (a new range of boutique hotels). What would consider to be 4 important points that will ensure customer acceptance of this brand name?How should the organization differentiate its products? What are the product’s features, advantages, and benefits? Assess the extent to which the brand’s current positioning aligns with the product’s points of differentiation.