Feedback from the professor : Very creative - innovative concept and your target market makes sense. As you progress in developing your plan, pricing and connection to insurance coverage/reimbursement will be an important variable. The need is unquestioned. Is it covered will be a consumer question. How does your marketing plan convey that?
Feedback from the professor :
Very creative - innovative concept and your target market makes sense. As you progress in developing your plan, pricing and connection to insurance coverage/reimbursement will be an important variable. The need is unquestioned. Is it covered will be a consumer question. How does your marketing plan convey that?
My paper is as how I submitted it, and I need additional assistance with his feedback above:
Mental Health Connect Application
An application for mental health prescribers and therapists that providers can log into for collaboration and referrals for psych patients that would also be HIPPA compliant. In the mental health field, doctors, psych nurse practitioners, hospitals, and therapists typically play phone tag due to busy schedules trying to connect for discussions about mutual patients. This application could be accessed from a computer or as an app for cell phones that would intergrade community mental and behavioral health providers to share medical history, labs, medication, ideas, or treatment for their shared patients.
The application would also be accessible to patients where they could look up mental health providers to connect with and link their providers together. Medical forms and discussion forums based on psychiatric diagnoses would be available to patients and providers. Lists of what insurances are accepted by providers would be listed, as well as mental health medications available on the market with their list of ingredients and side effects. The application can be a free membership to patients with ads from pharmacy and insurance company advertisements, mental health seminars, or mental health reading materials. Providers would pay a membership fee with no ad pop-ups and would have to log into a secure platform to communicate with each other on mutual patients or for referrals to each other. The Vision would be for the collaboration, understanding, and treatment of mental health and the betterment of the patient’s overall mental health. Mental health is as important as physical health, and both relate to each other for the entire health of individuals.
This application is actually in its infancy stage between a psychiatrist and me within the organization that we started last May. We a private practice called WNY Psychiatry and Counseling Associates.
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