need to write a full description for “SPECIAL BLOOD PRESSURE MACHINE PRODUCT THAT IS A WIRELESS, REMOTE MONITORING DEVICE THAT CONNECTS TO A SMARTPHONE APP WITH ACCURATE MEASUREMENTS”. I need to I include some drawings and references and should be organized as a written version of the marketing pitch that generally includes the following : • Cover slide • Elevator statement • The clinical need • The solution • The market • Intellectual property (IP) • R&D • Regulatory strategy • Clinical studies • Reimbursement • Business model • Marketing and sales • Financial information • Exit scenarios • The ask • Management team • Closing slide • Appendix and I need the information outlined in table 6.2.3 called “Development Timeline”.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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I need to write a full description for “SPECIAL BLOOD PRESSURE MACHINE PRODUCT THAT IS A WIRELESS, REMOTE MONITORING DEVICE THAT CONNECTS TO A SMARTPHONE APP WITH ACCURATE MEASUREMENTS”. I need to I include some drawings and references and should be organized as a written version of the marketing pitch that generally includes the following : • Cover slide • Elevator statement • The clinical need • The solution • The market • Intellectual property (IP) • R&D • Regulatory strategy • Clinical studies • Reimbursement • Business model • Marketing and sales • Financial information • Exit scenarios • The ask • Management team • Closing slide • Appendix and I need the information outlined in table 6.2.3 called “Development Timeline”.
C.L. Bougie
Development Timeline
2015
R&D
Q1
1
93,000
15,000
39,063
8,180
5,067
30,000
Regulatory 2,500
SG&A Expenses 32,600
Total Expenses
225,409
Headcount (FTES)
R&D
Pre-Clinical and Clinical Trials
SG&A Staff
$2.5M
V&V Testing
Design Finalization of
Sora Suction Catheter and BronchoGuard
Facilities
Marketing
IP
Safety
Study
Q2
2
194,116
13,000
39,063
8,180
67
25,000
2,500
12,100
294,025
2015
2016
Comparison
Study
Q3
2
95,956
29,000
39,063
8,180
755
57,500
2,500
14,525
247,478
Q4
2
85,750
118,820
39,063
8,180
11,213
20,000
3,000
16,775
302
2017
Initial Sales
Suction Catheter
Limited Market Release
Q1
3
44,108
34,000
101,393
8,377
14,048
7,500
25,000
20,475
254,900
2016
Q2
4
39,108
155,910
8,377
13,838
7,500
2,500
24,975
252,20
Transcribed Image Text:C.L. Bougie Development Timeline 2015 R&D Q1 1 93,000 15,000 39,063 8,180 5,067 30,000 Regulatory 2,500 SG&A Expenses 32,600 Total Expenses 225,409 Headcount (FTES) R&D Pre-Clinical and Clinical Trials SG&A Staff $2.5M V&V Testing Design Finalization of Sora Suction Catheter and BronchoGuard Facilities Marketing IP Safety Study Q2 2 194,116 13,000 39,063 8,180 67 25,000 2,500 12,100 294,025 2015 2016 Comparison Study Q3 2 95,956 29,000 39,063 8,180 755 57,500 2,500 14,525 247,478 Q4 2 85,750 118,820 39,063 8,180 11,213 20,000 3,000 16,775 302 2017 Initial Sales Suction Catheter Limited Market Release Q1 3 44,108 34,000 101,393 8,377 14,048 7,500 25,000 20,475 254,900 2016 Q2 4 39,108 155,910 8,377 13,838 7,500 2,500 24,975 252,20
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