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Compare any two brands with respect to below the line strategies adopted by them. Brands can be from any industry. Explain Briefly
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- What are the advantages and disadvantages of each IHG brand having its own social network accounts?Discuss some examples of brands of foods , jeans , athletic shoes products that are positioned to deliver different value to consumers ?How should the brand use various marketing strategies to create customer based brand equity for Amway?
- Choose two brands and identify how the following brands practice relationships marketing. Bench, okada,SM, petron.For Further Research (Individual) Select a company that has products under the same corporate brand name that includes products that represent a down- ward line stretch as well as products that represent an upward line stretch. Identify at least one product that fits within each category and identify what specific at- tributes separate each from the other.Research power brands in the retail clothing sector. Select one retail clothing brand and provide evidence of how they effectively applied the brand trinity to achieve their current dominant position. Discuss your findings under the following headings: Craft/their execution of their value proposition.
- Give an example of the unique selling proposition for three of your favourite brands?What is brand? Discuss some of the brands?The Sagicor Brand-Product Matrix is undoubtedly diverse. Outline any three (3) of the roles that brands typically play in a brand portfolio and further, as per its Brand-Product Matrix, which single company/brand is playing the dual roles of flagship brand and ‘cash cow’?
- compare the different types of consumer products and gives examples for each one of them. How does the marketing differ for each ?Which local brands/products lie in the decline stage of life cycle? Also give the reason for their existence in the decline stage.Use Coca Cola's products to explain the different phases of the product life cycle.