Explain with the use of examples, why do some products experience long successful lives while others have very short life cycles?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Explain with the use of examples, why do some products experience long successful lives while others have very short life cycles?

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INTRODUCTION:

The products in the market also lead their life cycles. There are many similar products of different brands. There are products like apparel, watches, grocery products, automobiles, etc. Every product is introduced to the market and to the consumers through various promotion strategies.

There is a product life cycle for all the products. The product life cycle actually has four stages which means when the product is introduced first into the market, it takes birth. Then the product takes off the growth stage where people are actually buying the products and earning profits. Then comes the maturity stage, where the products actually need changes. The product may decline after maturity if people are bored of the trend.

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