Answered: Give example for Some morally difficult…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Give example for Some morally difficult situations in marketing?

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Marketing has been used since several years by the companies to increase their sales potentials, but there are certain marketing practices as well that are not morally right. Unethical marketing can be done by the marketers to mislead customers and influence their purchase decisions.

It is often experienced by customers that the product which they had bought after getting influenced by an advertisement, is not up to the expectation mark or is harmful for their health or mental state sometimes. Therefore, some of the practices of marketing are questionable.

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