Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Choose two brands and identify how the following brands practice relationships marketing. Bench, okada,SM, petron.
![Learning Module for Principles of Marketing
H. Product Market Expansion the company's employees must be ready to
deliver beyond the company's boundaries on customer demand.
ACTIVITIES
Directions: Read carefully the following activities and answer the following
questions asked for. Write your answer in yellow pad paper.
Activity 1: Choose two brands and Identify how the following brands practice
Relationship Marketing. Bench, Okada, SM, Petron, Mercury Drug Store, Puregold,
Jollibee, ABS-CBN, Robinsons, & A water refilling station. Answer shall be written
in a whole pad paper.
Activity 2: Is Customer Relationship differ from "SUKI" of Filipino value system?
Why?
REMEMBER
Relationship marketing is a facet of customer relationship management (CRM)
that focuses on customer loyalty and long-term customer engagement rather than
shorter-term goals like customer acquisition and individual sales. The goal of
relationship marketing (or customer relationship marketing) is to create strong, even
emotional, customer connections to a brand that can lead to ongoing business, free
word-of-mouth promotion and information from customers that can generate leads.
Relationship marketing is about forming long-term relationships with customers.
Rather than trying to encourage a one-time sale, relationship marketing tries to foster
customer loyalty by providing exemplary products and services. This is different than
most normal advertising practices that focus on a single transaction; watch ad A and
buy product B. Relationship marketing, by contrast, is usually not linked to a single
product or offer. It involves a company refining the way they do business in order to
maximize the value of that relationship for the customer.
CHECK YOUR UNDERSTANDING
FILL IN THE BLANKS
Directions: Complete the following statements. Write the word/s that would
complete the given statement.
1.
is
strategy designed for customer loyalty,
interaction, and long-term engagement to be fostered. Customer Relationship
focuses more on long-term customer retention than acquiring large numbers
of new and potentially single-transaction customers.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F01edc545-5af8-45b3-8d61-4b40cf195044%2Fa5d3512e-2eff-4d34-8e81-7e1d9334957b%2Fdyqxdvz_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Learning Module for Principles of Marketing
H. Product Market Expansion the company's employees must be ready to
deliver beyond the company's boundaries on customer demand.
ACTIVITIES
Directions: Read carefully the following activities and answer the following
questions asked for. Write your answer in yellow pad paper.
Activity 1: Choose two brands and Identify how the following brands practice
Relationship Marketing. Bench, Okada, SM, Petron, Mercury Drug Store, Puregold,
Jollibee, ABS-CBN, Robinsons, & A water refilling station. Answer shall be written
in a whole pad paper.
Activity 2: Is Customer Relationship differ from "SUKI" of Filipino value system?
Why?
REMEMBER
Relationship marketing is a facet of customer relationship management (CRM)
that focuses on customer loyalty and long-term customer engagement rather than
shorter-term goals like customer acquisition and individual sales. The goal of
relationship marketing (or customer relationship marketing) is to create strong, even
emotional, customer connections to a brand that can lead to ongoing business, free
word-of-mouth promotion and information from customers that can generate leads.
Relationship marketing is about forming long-term relationships with customers.
Rather than trying to encourage a one-time sale, relationship marketing tries to foster
customer loyalty by providing exemplary products and services. This is different than
most normal advertising practices that focus on a single transaction; watch ad A and
buy product B. Relationship marketing, by contrast, is usually not linked to a single
product or offer. It involves a company refining the way they do business in order to
maximize the value of that relationship for the customer.
CHECK YOUR UNDERSTANDING
FILL IN THE BLANKS
Directions: Complete the following statements. Write the word/s that would
complete the given statement.
1.
is
strategy designed for customer loyalty,
interaction, and long-term engagement to be fostered. Customer Relationship
focuses more on long-term customer retention than acquiring large numbers
of new and potentially single-transaction customers.
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