Answered: Choose two brands and identify how the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Choose two brands and identify how the following brands practice relationships marketing. Bench, okada,SM, petron.

Transcribed Image Text:Learning Module for Principles of Marketing H. Product Market Expansion the company's employees must be ready to deliver beyond the company's boundaries on customer demand. ACTIVITIES Directions: Read carefully the following activities and answer the following questions asked for. Write your answer in yellow pad paper. Activity 1: Choose two brands and Identify how the following brands practice Relationship Marketing. Bench, Okada, SM, Petron, Mercury Drug Store, Puregold, Jollibee, ABS-CBN, Robinsons, & A water refilling station. Answer shall be written in a whole pad paper. Activity 2: Is Customer Relationship differ from "SUKI" of Filipino value system? Why? REMEMBER Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. The goal of relationship marketing (or customer relationship marketing) is to create strong, even emotional, customer connections to a brand that can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads. Relationship marketing is about forming long-term relationships with customers. Rather than trying to encourage a one-time sale, relationship marketing tries to foster customer loyalty by providing exemplary products and services. This is different than most normal advertising practices that focus on a single transaction; watch ad A and buy product B. Relationship marketing, by contrast, is usually not linked to a single product or offer. It involves a company refining the way they do business in order to maximize the value of that relationship for the customer. CHECK YOUR UNDERSTANDING FILL IN THE BLANKS Directions: Complete the following statements. Write the word/s that would complete the given statement. 1. is strategy designed for customer loyalty, interaction, and long-term engagement to be fostered. Customer Relationship focuses more on long-term customer retention than acquiring large numbers of new and potentially single-transaction customers.

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