The case is about a branding tool called "vertical brand extension" or vertical price differentiation. Write a not-more-than-one-page case essay about 1) what is vertical brand extension in the case of Vinamilk 2) why can a commodity like "milk" be branded and vertically extended? 3) was it successful and why?

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Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.