The base price of the crossover SUV Toyota RAV4 is $40,300. Popular luxury sport utility car the Lexus NX450h+ had a starting price of $58,550. Despite coming from the same automaker, the pricing objective of the Toyota and Lexus brand is different. a. Discuss five (5) pricing objectives that the organisation pursue b. Based on the case, analyse the pricing objective for Toyot c. Based on the case, analyse the pricing objectives for Lexu s.a.s.Lexus.
The base price of the crossover SUV Toyota RAV4 is $40,300. Popular luxury sport utility car the Lexus NX450h+ had a starting price of $58,550. Despite coming from the same automaker, the pricing objective of the Toyota and Lexus brand is different. a. Discuss five (5) pricing objectives that the organisation pursue b. Based on the case, analyse the pricing objective for Toyot c. Based on the case, analyse the pricing objectives for Lexu s.a.s.Lexus.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The base price of the crossover SUV Toyota RAV4 is $40,300. Popular luxury sport utility car the Lexus NX450h+ had a starting price of $58,550. Despite coming from the same automaker, the pricing objective of the Toyota and Lexus brand is different.
a. Discuss five (5) pricing objectives that the organisation pursue
b. Based on the case, analyse the pricing objective for Toyot
c. Based on the case, analyse the pricing objectives for Lexu
s.a.s.Lexus.
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