Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Give example of any pricing adjustment strategy applicable to a particular service.
![3.3. 2 - Price Adjustment Strategies:
Discount & Allowances (cash, quantity, functional, seasonal)
Discriminatory Pricing (customer, product, location, time)
Psychological Pricing (reference, perception)
Promotional Pricing (free goods, package discounts)
Value Pricing (based on actual value)
Geographical Pricing (FOB, uniform, zone, basing point, freight-absorption)](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F39e86aa5-a64f-4563-9b4d-3541cd24dcb2%2Fa24f61be-4639-4809-b0e0-46987861c9ce%2F1bcjhni_processed.jpeg&w=3840&q=75)
Transcribed Image Text:3.3. 2 - Price Adjustment Strategies:
Discount & Allowances (cash, quantity, functional, seasonal)
Discriminatory Pricing (customer, product, location, time)
Psychological Pricing (reference, perception)
Promotional Pricing (free goods, package discounts)
Value Pricing (based on actual value)
Geographical Pricing (FOB, uniform, zone, basing point, freight-absorption)
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