Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
How can the three main approaches to service pricing be used to come to a good pricing point
for a particular service?
Some marketers enter into the market by offering services to the customers. These marketers offer variety of specialized services to the customers like banking, tele-communication, insurance services, advertisement companies, etc. The organisation offers specialized but perishable and hetrogeneous natured services. The marketers try to create standardized services by placing some instructions and norms so that the value of services offered by the marketers does not vary too much in nature.
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