What are the primary differences between products and services? Give illustrations of the differences that you identify. Give an original example of a hybrid offer.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
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What are the primary differences between products and services? Give illustrations of the differences that you identify. Give an original example of a hybrid offer.
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