What are the primary differences between products and services? Give illustrations of the differences that you identify. Give an original example of a hybrid offer.
Q: Write Short Notes on: A. Brand as search cost reducer B. Brand as promise, bond or pact…
A: A brand can be in the form of a specific name, particular design, or a certain term which makes it…
Q: Create Patent Innovative ideas that you can imagine for future product/service development (explain…
A: Whether you want to reproduce your own marketing or license from another company, the only way to…
Q: What are primary differences between products and services? Give illustrations of the differences…
A: A product can be defined as anything that we can offer to a market for attention, acquisition, use…
Q: What are internal and interactive marketing? Give an example of how a specific firm or organization…
A: Internal marketing: Internal marketing refers to the marketing that takes place within the…
Q: Which one of the merchandise categories introduce many line extensions and limits new products? a.…
A: A market is a place where products are traded from the producers to the consumers. A market can be…
Q: A customer benefit package (CBP) includes A only core offerings B only peripheral offerings…
A: Companies have many objectives based on which they will make decisions. The companies have to make…
Q: How can the three main approaches to service pricing be used to come to a good pricing point for a…
A: Some marketers enter into the market by offering services to the customers. These marketers offer…
Q: Explain the four types of consumer offerings and how they differ from one another. Give examples of…
A: Companies and their marketing strategies strategically present customer offers to the public.…
Q: The ability to preempt rivals and capture demand by establishing a strong brand name is one of the…
A: Competitive Advantage is a concept which can be explained as any advantage which a specific business…
Q: In more specific terms, what does negotiation in purchasing refer to? With references please
A: When it comes to the purchasing process, negotiations take place from the moment the purchasing…
Q: What then is the product’s pricing based on, if not costs? Present the product’s pricing and what…
A: Product pricing refers to the process in which the organization sets the price of the product…
Q: When company consider contracting and partnering with a bigger strong company, this may help the…
A: Maturity stage The maturity stage is one of the stages where the sales will eventually peak and…
Q: What other factors besides the base selling price established by pricing formulas must operators…
A: The setting up a restaurant is quite expensive, and a large amount of investment is required with…
Q: As a CEO of an airline company what pricing strategy would you employ for high season and low season…
A: Pricing strategy depends upon the contextual events in which flights operate
Q: Comment on “Price is a measure of the product’s quality and performance.” Prove your answer and cite…
A: PRICE: Price refers to the actual amount paid by the customers in exchange for the goods or…
Q: What are the factors that affect Options contracts? Which is the most and least significant of the…
A: Options contract can be defined as an agreement that is made between two or more parties to…
Q: How will you apply the concept of value proposition and unique selling proposition in your…
A: The basis of a company's competitive advantage is its value proposition and USP (Unique Selling…
Q: In what ways can a company adjust its brand portfolio? Explain each option with examples
A: Brand Portfolio can be described as the umbrella of one brand under which several smaller brands are…
Q: fferentiation by Price, Promotion and Place usually are quite short term and can be copied by…
A: Yes completely agreed to the above points because Product differentiation methodologies are the…
Q: A company has two products. One is moderately priced and has fewer number of competitors. The other…
A: Pricing refers to setting a price for a product or service at which it will be sold in the market…
Q: If you were planning on creating an online financial brokerage service, how would you approach…
A: Here are some fundamental stages for beginning our own business establishment. Ascertain Expenses.…
Q: Look up the following site to evaluate restaurants’ pricing strategies based on reviewers’…
A: Price is more of a psychological concept where it acts as a perceived value in the eyes of the…
Q: Explain how brand of a commonly purchased consumers packaged good, such as toilet tissue, could be…
A: Price skimming is a pricing technique in which a company charges the highest possible price for a…
Q: Mention one example for each type of offer
A: An offer means giving his intent to offere about a particular asset which he is willing to sell or…
Q: What is the main reason for establishing pricing objectives? a. to give direction for price…
A: Option A
Q: The manager must first determine the type of relationship that exists among the various products in…
A: It is crucial for marketers to define the targeted audience. While introducing a new product in the…
Q: product features, distribution, promotion, and pricing for a minimalis handbag.
A: Minimalism is a way of living wherein only the things that are actually needed are used. Unnecessary…
Q: What profit-based pricing approach should a manager use if he or she wants to renect the percentage…
A: Pricing is the process by which a company determines the price at which it will sell its products…
Q: what is an amount deducted from the list price that is granted by a supplier of goods/services on…
A: When a supplier reduces or deducts any amount of price from the specifically listed price of the…
Q: buyers could be the following individuals ? a. Customers and suppliers b. Workers…
A: A buyer is a person who buys products from the manufacturer directly for the purpose to showcase it…
Q: Many Firms offer a “Buy 4, Get 1 Free” card to encourage customer loyalty What is the price…
A: 1) Price segment concept that support such an offers - Price segment process is generally means when…
Q: List and explain four key influencers on pricing decisions .
A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If…
Q: Explain why a product or service’s contribution (selling price minus variable cost) is an important…
A: The product and service plays a very important role in creating right marketing decisions. It plays…
Q: Identify a product for which packaging adds value and describe how that value is added for the…
A: Packaging is an art that involves many tangible and intangible aspects attached to it. The color,…
Q: What are the various categories of comparison categories and how do they affect customer preferences…
A: A reference group may be described as a group of people who relate themselves to or are affiliated…
Q: Given the value proposition “A device for managing insects in rice farms without the use of toxic…
A: Farming can be explained as an agricultural activity in which the farmers harvest Fruit plants,…
Q: 10. ____________________ shows the design of your product/service; pricing, where you will sell and…
A: Branding is way of recognising a product of a company by the label, name, logo etc. it…
Q: Please answer number 2-4 questions. Thank you Review the material in Chapter Seven on Developing and…
A: New product development is the process of developing and launching a new product in the market, the…
Q: What type of packaging system you would like to use in order to protect the quality of sausages?
A: Meat carcasses are handled and kept in most underdeveloped nations without or with relatively modest…
Q: Assume you are an entrepreneur of a new home technology product, how you can set your pricing…
A: A pricing policy is indeed a consistent response to a formal inquiry. A systematic approach to…
Q: What principle should guide decisions about what price to charge relative to those of competitors?
A: Pricing can be explained as technique through which the producer will be able to determine the value…
Q: How can Competitive pricing, website traffic and gross profit be used to measure the success of the…
A: Competitive pricing: Competitive pricing consists of setting the price at the same level as one's…
Q: Is Google creating synergy by diversifying into many products/services? If so, where is the synergy?
A: Google is the USA based tech giant who special deals in internet-related services and products.…
Q: Iuiga takes an original design manufacturers (ODM) approach to its business. Compare and contrast…
A: Original design manufacturers (ODM) approach refers to the business model under which the brand…
Q: A heavy truck parts maker is able to tender on a pre-production study contract of a new type of…
A: From the given data: The Decision tree will be depicted as below using the Probabilities and costs…
![](/static/compass_v2/shared-icons/check-mark.png)
Step by step
Solved in 2 steps
![Blurred answer](/static/compass_v2/solution-images/blurred-answer.jpg)
- What are the differences between Products and Services? What is Service Marketing? Explain with examples.Is the Sheisedocompany offering a Product (Tangible) or Service (Intangible)? Explain why is it classified as that product type? please answer in your wordsCite an example of ideas are those that involve identifying a new market for an existing product or service and explain briefly
- Goods and services in three categories can best be described in terms of five factors. What are they?Five practical reasons why the company should segment their productsWhat are internal and interactive marketing? Give an example of how a specific firm or organization might use these concepts to increase the effectiveness of its services. How might these concepts be linked to services differentiation?
- Provide two examples, one using a good and one using a service, of marketing mixes that attempt to fulfill one or more of the needs of Maslow's HierarchyChoose one of the following products and explain how it blursthe distinction between goods and services.a. knee replacement surgeryb. dinner at a popular restaurantc. purchase and installation of new roofd. live concerte. custom-made suit"It is impossible for a firm to produce a relatively low-cost, yet somewhat highly differentiated product.” Is this statement true or false? Explain your answer providing examples where feasible"
- What is the concept of vaseline intensive care body lotion products? And what is the concept of delivery of vaseline intensive care body lotion?Pick two product categories – one should be a physical good and the other should be a service.A) For both the physical good and the service, outline and discuss how the three product levels could be structured. B) For both the physical good and the service, relate these three product levels to the consumer needs. C) In your opinion, how useful is it for a marketer to divide the product into its several product levels?What is customer delivered value? Explain the different types of value expected by customers.