Which of the following statements 0/3 about the sources of product knowledge is true? * A salesperson cannot understand the product until he or she has spent time on the manufacturing line producing it. The best source of information on the product is the director of sales. Company product literature is of less value to salespeople than it is to customers. Spending time using the product can O give a salesperson in-depth knowledge of its features.

Which of the following statements 0/3 about the sources of product knowledge is true? * A salesperson cannot understand the product until he or she has spent time on the manufacturing line producing it. The best source of information on the product is the director of sales. Company product literature is of less value to salespeople than it is to customers. Spending time using the product can O give a salesperson in-depth knowledge of its features.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Q: An insurance company noticed that most of his target customers do not have any investment plan for…

A: The marketing management orientations are also called as the marketing management…

Q: true or false 2.Companies do much more than match advertising messages to market segments. They…

A: Marketing is the process of making the customers aware about the product/service and using…

Q: A good reason for creating an opening for discussion is to: O Break down the customers sale's…

A: When a customer talks more and more with the salesperson, it tends to show what the customer wants,…

Q: Which of the following statements is true of a skimming strategy? A) It involves setting prices…

A: Please find the answer below. SELLING PRICE: The cost a consumer pays to purchase a good or a…

Q: Which one of the following is not a measure used by companies to enhance the objectivity and…

A: Moral Leverage: Leverage refers to the ability to influence one's actions, thoughts or a situation…

Q: According to Panagopoulos & Avlonitis (2010), what does a sales strategy primarily involve? a.…

A: Sales strategy is a critical component of an organization's overall business strategy, playing a…

Q: What is the purpose of organization charts? They are used to plan marketing campaigns. They show the…

A: The purpose of organization charts is to visually represent the structure of a company or…

Q: You're a consultant for an established beverage manufacturer. Provide the company with an overview…

A: Having an online presence is beneficial for almost all businesses. But before the beverage company…

Q: |f a potential customer has a concern or objection, what should a salesperson do? U A) Review the…

A: While buying a product a potential customer has a lot of concerns and objections in mind related to…

Q: has just finished presenting his sales message to a customer. The immediate next step in the selling…

A: There are various areas in marketing like personal sales, branding, advertising, marketing mix,…

Q: What percentage of the purchase decision-making process do customers typically complete before…

A: In today's digital age, the purchasing landscape has undergone a dramatic shift. Customers have…

Q: The commission method of payment: a-includes some salary and some commission. b-offers the most…

A: The term compensation is a term which refers to the method used by the businesses to compensate the…

Q: An innovator is more likely to rely on information from an impersonal source (such as an article in…

A: AN INNOVATOR IS AN INDIVIDUAL WHO INTRODUCES NEW IDEAS , METHODS , PRODUCTS , OR PROCESSES , OFTEN…

Q: Concept testing Multiple Choice takes place during the screening step of the new-product…

A: Before introducing a product , companies study customer acceptance of the product. This is called…

Q: names give the seller an incentive to provide consiste rand. d names are always economically…

A: Since you have posted multiple questions, we will solve the first question for you as per our…

Q: hich statement about marketing is true?

A: Marketing can be described as the activities and operations that a company will undertake to promote…

Q: The first step in the marketing process is ________. capturing value from customers to create…

A: The marketing process is a list of steps that focus on creating customer value and thereby selling…

Question

Which of the following statements 0/3
about the sources of product
knowledge is true? *
A salesperson cannot understand the
product until he or she has spent time
on the manufacturing line producing
it.
The best source of information on the
product is the director of sales.
Company product literature is of less
value to salespeople than it is to
customers.
Spending time using the product can
O give a salesperson in-depth
knowledge of its features.

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

This is a popular solution!

SEE SOLUTION Check out a sample Q&A here

Step 1

VIEW

Step 2

VIEW

Trending now

This is a popular solution!

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions

4- The sales organization where each salesperson is assigned to a particular industry or individual customer is known as: a. Line and staff sales organization b. Customer sales organization c. Functional sales organization d. Product based sales organization
[Brendy's] Brendy's Ice Cream offers a loyalty program in which customers are given a small card to present whenever they make a purchase. The server uses a hole punch to mark the card. Customers are eligible for a free small ice cream for every 10 purchases they make. This is a program. O Database Marketing O Recency Marketing O Cumulative Purchase O Frequency Marketing O Customer Appreciation
21) For some ________, a simple description consisting of a word or picture might be sufficient. A) concept tests B) product concepts C) marketing strategies D) product developments E) business analyses 22) After concept testing, a firm would engage in which stage in developing and marketing a new product? A) idea screening B) marketing strategy development C) business analysis D) product development E) test marketing 23) The first part of the marketing strategy statement describes the target market; the planned product positioning; and goals for sales, profits, and ________. A) market share B) competition C) secondary market D) competition’s anticipated reaction E) life-cycle duration 24) The second part of the marketing strategy statement outlines the product’s planned price, distribution, and ________ for the first year. A) advertising B) promotion C) marketing budget D) positioning E) target market 25) The third part of the marketing strategy statement includes all of…
Which of the following statements is accurately reflects the empirical findings about the relationship between a salesperson’s customer orientation and value-based selling. A salesperson’s customer orientation encourages them to adopt value-based selling practices. A salesperson’s use of value-based selling decreases their sales performance. A salesperson’s use of value-based selling encourages them to adopt a customer orientation. A salesperson’s customer orientation directly increases their sales performance.
Which of the following defines an Account as one of the Customer Relationship Management key players the most? An individual or organization with an interest in what a business is selling. A qualified prospect who has a high probability of becoming a customer. Companies (or households for B2C) with whom a company has business relations. A company’s representative responsible for purchasing a product.
[test] Which of the following statements about test marketing is most accurate? O Standard test markets are the least expensive and fastest type. O Test marketing is a risk-free way to expose potential customers to new products. O Simulated test markets are most likely to alert competitors to a firm's plans. O Test marketing is less common for consumer-packaged goods compared with other types of products. O The three main kinds of test markets are standard, controlled, and simulated.
11
Which of the following observations about the use of a marketing information system (MIS) is FALSE? Multiple Choice Not every firm has a complete MIS. An MIS tends to focus on recurring information needs. For most firms it pays to wait to until you have important questions you can't answer. It is the job of the MIS specialist to ask for the right information in the right form. An MIS shouldn't be the only source of information for managers while making decisions.
1. Many of us are not comfortable selling or don’t think we would be a good sales person. Find a video on a sales technique or process that they are comfortable with and would believe in. Provide the link to the video and write a 1-2 paragraph overview of the video and tell why you liked this sales technique.
"Prospecting and Qualifying" is the step in the selling process in which the salesperson meets the customer for the first time learns as much as possible about a prospective customer before making a sales call identifies potential customers tells the product's "value story" to the customer clarifies and overcomes customer objections to buying
1. Marketing automation is the practice of A. allowing machine learning and artificial intelligence systems to create the content of marketing communications B. systematically personalizing marketing communications across a variety of targets based on pre-set rules or actions C. outsourcing major marketing decisions and execution to agencies D. allocating marketing expenditures based on automated systems 2. A measure of the percentage of individuals who make a purchase after visiting the landing page of an online retailer A. conversion rate B. click- through rate C. impressions D. call-to-action