Which of the following can be a 2 points reason for salespeople to walk away from a potential sale? * If a buyer is only interested in the lowest possible price, and the marketer is committed to a value- added sales strategy. O The prospect is dishonest. If the customer's budget doesn't allow the purchase of the product. O All of the above.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following can be a 2 points
reason for salespeople to walk
away from a potential sale? *
If a buyer is only interested in the
lowest possible price, and the
marketer is committed to a value-
added sales strategy.
The prospect is dishonest.
If the customer's budget doesn't allow
the purchase of the product.
O All of the above.
Transcribed Image Text:Which of the following can be a 2 points reason for salespeople to walk away from a potential sale? * If a buyer is only interested in the lowest possible price, and the marketer is committed to a value- added sales strategy. The prospect is dishonest. If the customer's budget doesn't allow the purchase of the product. O All of the above.
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