Mary purchased a computer for $1,500. Although she has installed the computer in her office, she continues to compare prices. Mary is practicing A) selective retention. B) cognitive dissonance. C) selective exposure. D) risk aversion. E) familiar purchase aversion.

Mary purchased a computer for $1,500. Although she has installed the computer in her office, she continues to compare prices. Mary is practicing A) selective retention. B) cognitive dissonance. C) selective exposure. D) risk aversion. E) familiar purchase aversion.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter7: Consumer Buying Behavior

Section: Chapter Questions

Problem 2DYMP

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Question

Mary purchased a computer for $1,500. Although she has installed the computer in her office, she continues to compare prices. Mary is practicing

A) selective retention.

B) cognitive dissonance.

C) selective exposure.

D) risk aversion.

E) familiar purchase aversion.

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