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- Answer all three sub part questions. Hershey chocolate milk Hershey Foods Corporation is making an unusual move in using national TV advertising for its chocolate milk, a product that historically has not received much ad support. The national TV commercial, which first aired in June 1983, was shot in 12 weeks in London by Clearwater Productions. Doyle Dane Bernbach 192 This book is licensed under a Creative Commons Attribution 3.0 License (DDB) in New York developed the commercial, which has been shown nationally on a children's network and in the early fringe time period. "The commercial's creative; it's aggressive. It breaks one cardinal rule by not mentioning this new product until 75 per cent into the commercial. But the commercial works. We think its unique", says Bob Jeffery, DDB VP account supervisor. He admits that the Hershey packaging also has had an important consumer impact. "The carton practically screams chocolate." According to Hershey sales figures, Hershey chocolate…Problem 1: Identify three product or service categories other than books, video, and music where the “Long Tail” appears to be an important factor online. For each of your examples. point out which of Anderson’s causal factors seem to be important. Problem 2: Brynjolfsson et. al.’s model of consumer surplus provides a quantitative measure of the value of the Long Tail. Outline a method, and the kind of data that you would want, in order to apply this model to one of your examples in part 1. Problem 3: Still using the Brynjolfsson model, are there any scenarios where increasing the online product assortment might actually reduce surplus? The Long Tail, Chris Anderson, (2006), “Ch. 1: The Long Tail,â€Â pp. 15-26.  “Ch. 3: A Short History of the Long Tail,†pp. 41-51, “Ch. 4: The Three Forces of…Women sue Apple, claim AirTags helped exes stalk them Apple has been sued by two women who said its AirTag devices have made it easier for former partners and other stalkers to track down victims. Starting at $29 US ($39 Cdn), AirTags are 3.2 centimetres in diameter and intended to be slipped into or attached to keys, wallets, backpacks and other items so people can find those items when they are lost. But privacy experts and law enforcement have said some people use AirTags for criminal or malicious purposes. In the proposed class action filed on Monday in San Francisco federal court, the women said Apple has been unable to protect people from unwanted tracking through AirTag since launching what it called the "stalker-proof" device in April 2021. The plaintiffs called AirTag "the weapon of choice of stalkers and abusers." Their lawsuit seeks unspecified damages for U.S. owners of iOS or Android-based devices who were tracked by AirTag or are "at risk" of being stalked because of…
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- V C CSePub - Electronic Publishing For Professors - Create eBooks 1 Q p @2 W Download S Your Profile | 16 Personalities D2L Trademark Infringement: Models by Mus the advertisements are only seen by older professors and astronomers with interests and expertise in this field who can confirm these models' accuracy and realism. The term "Musk" is often used to describe scents of male cologne and deodorants. In 2017, Prometheus began to sell high-end cologne to be used by models in photo shoots and exclusive fashion weeks worldwide. A trademark search performed by Prometheus did not turn up the mark Models by Musk. Prometheus then began selling their newest cologne, Musk for Models, in a black box with the mark on the box in pixelated white lettering. Underneath the mark on the box, Prometheus' slogan for its newest scent was also printed in a white pixelated font and read "Out of this World." On the bottom of the box, Prometheus provided information explaining the purpose of the scent for…1. What type of report along with the specific contents of the report should the Accounts department request from the Marketing department in order to address customers experiencing short deliveries? 1. What type of report along with the specific contents of the report should the Account depatment request from the Distribution department in order to address customers experiencing short deliveries?Using and making reference to the attached case information - identify and describe 4 external factors to direct distribution. using reference to case attached to support your answer.
- As the Vice President of Rochester Preferred Travel, you are upset with Premier Promos. Premier is a catalog company that provides imprinted promotional products for companies. Your travel service was looking for something special to offer in promoting its cruise ship travel packages. Premier offered free samples of its promotional merchandise, under its "No Surprise" policy. You asked yourself, "What can we lose?" and on January 11, you placed a telephone order for a number of samples. These included: • An insulated lunch sack • A portable power strip in a zippered case • A square-ended barrel bag with fanny pack . A deluxe canvas attaché case • Two colors of garment-dyed sweatshirts All items were supposed to be free. But it seemed odd to you when they asked for your company's credit card number. This was because Premier had promised to bill you only if you decided to keep these sample items. When the items arrived, you were not pleased. You returned them all on January 21. You have…1. A market researcher company requested all teachers of a school to fill up a questionnaire in relation to their product market study. The following are some of the information supplied by the teachers: • highest educational attainment• predominant hair color• civil status • brand of laundry soap being used• total household expenditures last month in pesos• number of children in the household • number of hours standing in queue while waiting to be served by a bank teller• amount spent on rice last week by the household• distance travelled by the teacher in going to school• time (in hours) consumed on Facebook on a day. Question: If we are to consider the collection of information gathered through the completed questionnaire, what is the universe for this data set? 2. Refer to problem number 1. Which of the variables are qualitative? 3. Refer to problem number 1. Which of the variables are quantitative? Classify further as discrete or continuous.Ethics Do you believe it is right for companies to target a higher (or lower) cost service to a consumer based on a data driven observation that the consumer pos- sesses characteristics typically associated with a willing- ness to spend more (or less) money on the related ser- vice? Does this constitute a form of discrimination that would make you uncomfortable as a marketer who is exploring the possibility of employing this strategy? What about if you were the consumer on the receiving end of it?