A study was conducted, and it was found that some customers found that the products of a very well-known brand sold at retail shops in India are counterfeits. This is found to the main reason of why the customers prefer to buy those products in the country of their origin. On further investigation it was revealed that the staff of the retail shops exchange genuine products with fake ones. They sell the fake products to customers and the genuine products through personal channels. Explain how similar problems like this can be prevented in the future
A study was conducted, and it was found that some customers found that the products of a very well-known brand sold at retail shops in India are counterfeits. This is found to the main reason of why the customers prefer to buy those products in the country of their origin. On further investigation it was revealed that the staff of the retail shops exchange genuine products with fake ones. They sell the fake products to customers and the genuine products through personal channels. Explain how similar problems like this can be prevented in the future
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A study was conducted, and it was found that some customers found that the products of a very well-known brand sold at retail shops in India are counterfeits. This is found to the main reason of why the customers prefer to buy those products in the country of their origin. On further investigation it was revealed that the staff of the retail shops exchange genuine products with fake ones. They sell the fake products to customers and the genuine products through personal channels. Explain how similar problems like this can be prevented in the future
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