The rater gives greater weight to recent occurrence rather than earlier performance, this type of judgement error is known as Halo effect Horn effect Stereotyping Recency- effect Question 1Answer a. Stereotyping b. Halo effect c. Recency- effect d. Horn effect

The rater gives greater weight to recent occurrence rather than earlier performance, this type of judgement error is known as Halo effect Horn effect Stereotyping Recency- effect Question 1Answer a. Stereotyping b. Halo effect c. Recency- effect d. Horn effect

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter11: Product Concepts, Branding, And Packaging

Section11.1: Gaga: Not Just A Lady

Problem 1VC

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Question

The rater gives greater weight to recent occurrence rather than earlier performance, this type of

judgement error is known as

Halo effect
Horn effect
Stereotyping
Recency- effect

Question 1Answer

Stereotyping

Halo effect

Recency- effect

Horn effect

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