The rater gives greater weight to recent occurrence rather than earlier performance, this type of judgement error is known as   Halo effect Horn effect Stereotyping Recency- effect Question 1Answer a. Stereotyping b. Halo effect c. Recency- effect d. Horn effect

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter11: Product Concepts, Branding, And Packaging
Section11.1: Gaga: Not Just A Lady
Problem 1VC
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Question

The rater gives greater weight to recent occurrence rather than earlier performance, this type of

judgement error is known as

 

  1. Halo effect
  2. Horn effect
  3. Stereotyping
  4. Recency- effect

Question 1Answer

a.

Stereotyping

b.

Halo effect

c.

Recency- effect

d.

Horn effect 

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