Table 3.3: Common Types of Industry Key Success Factors Technology-related KSP Manufacturing-related KSFs Distribution-related KSFs - - - - - - - . Expertise in a particular technology or in scientific research (important in pharmaceuticals, Internet applications, mobile communications, and most other high-tech industries) Proven ability to improve production processes (important in industries where advancing technology opens the way for higher manufacturing efficiency and lower production costs) Ability to achieve scale economies and/or capture experience curve effects (important to achieving low production costs) Quality control know-how (important in industries where customers insist on product reliability) High utilization of fixed assets (important in capital-intensive/high-fixed-cost industries) Access to attractive supplies of skilled labor High labor productivity (important for items with high labor content) Low-cost product design and engineering (reduces manufacturing costs) Ability to manufacture or assemble products that are customized to buyer specifications A strong network of wholesale distributors/dealers Strong direct sales capabilities via the Internet and/or having company-owned retail outlets Ability to secure favorable display space on retailer shelves Breadth of product line and product selection - Marketing-related KSFs - - A well-known and well-respected brand name - - Skills and capability-related KSFs Other types of KSFs - - - Fast, accurate technical assistance Courteous, personalized customer service Accurate filling of buyer orders (few back orders or mistakes) Customer guarantees and warranties (important in mail-order and online retailing, big-ticket purchases, new product introductions) Clever advertising A talented workforce (superior talent is important in professional services like accounting and investment banking) National or global distribution capabilities Product innovation capabilities (important in industries where rivals are racing to be first-to-market with new product attributes or performance features) Design expertise (important in fashion and apparel industries) Short delivery time capability Supply chain management capabilities Strong e-commerce capabilities a user-friendly Web site and/or skills in using Internet technology applications to streamline internal operations Overall low costs (not just in manufacturing) so as to be able to meet customers' expectations of low prices Convenient locations (important in many retailing businesses) Ability to provide fast, convenient after-the-sale repairs and service A strong balance sheet and access to financial capital (important in newly emerging industries with high degrees of business risk and in capital-intensive industries) Patent protection
Table 3.3: Common Types of Industry Key Success Factors Technology-related KSP Manufacturing-related KSFs Distribution-related KSFs - - - - - - - . Expertise in a particular technology or in scientific research (important in pharmaceuticals, Internet applications, mobile communications, and most other high-tech industries) Proven ability to improve production processes (important in industries where advancing technology opens the way for higher manufacturing efficiency and lower production costs) Ability to achieve scale economies and/or capture experience curve effects (important to achieving low production costs) Quality control know-how (important in industries where customers insist on product reliability) High utilization of fixed assets (important in capital-intensive/high-fixed-cost industries) Access to attractive supplies of skilled labor High labor productivity (important for items with high labor content) Low-cost product design and engineering (reduces manufacturing costs) Ability to manufacture or assemble products that are customized to buyer specifications A strong network of wholesale distributors/dealers Strong direct sales capabilities via the Internet and/or having company-owned retail outlets Ability to secure favorable display space on retailer shelves Breadth of product line and product selection - Marketing-related KSFs - - A well-known and well-respected brand name - - Skills and capability-related KSFs Other types of KSFs - - - Fast, accurate technical assistance Courteous, personalized customer service Accurate filling of buyer orders (few back orders or mistakes) Customer guarantees and warranties (important in mail-order and online retailing, big-ticket purchases, new product introductions) Clever advertising A talented workforce (superior talent is important in professional services like accounting and investment banking) National or global distribution capabilities Product innovation capabilities (important in industries where rivals are racing to be first-to-market with new product attributes or performance features) Design expertise (important in fashion and apparel industries) Short delivery time capability Supply chain management capabilities Strong e-commerce capabilities a user-friendly Web site and/or skills in using Internet technology applications to streamline internal operations Overall low costs (not just in manufacturing) so as to be able to meet customers' expectations of low prices Convenient locations (important in many retailing businesses) Ability to provide fast, convenient after-the-sale repairs and service A strong balance sheet and access to financial capital (important in newly emerging industries with high degrees of business risk and in capital-intensive industries) Patent protection
Chapter18: Management Of Technology And Innovation
Section: Chapter Questions
Problem 3CTQ: What other uses and functions does Input Accel serve, and how will this be useful to Novartis over...
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Question
Can you guys help me on this? Thank you!
Here's the case: Competition in the Bottled Water Industry in 2006 by John E. Gamble from the University of South Alabama
Here are industry key success factors:
Question: Please identify the relevant types of key success factors
and provide an example from the case for each type. This
section should contain at least 3, but no more than 6 key success factors

Transcribed Image Text:Table 3.3: Common Types of Industry Key Success Factors
Technology-related KSP
Manufacturing-related KSFs
Distribution-related KSFs
-
-
-
-
-
-
-
.
Expertise in a particular technology or in scientific research (important in
pharmaceuticals, Internet applications, mobile communications, and most other
high-tech industries)
Proven ability to improve production processes (important in industries where
advancing technology opens the way for higher manufacturing efficiency and
lower production costs)
Ability to achieve scale economies and/or capture experience curve effects
(important to achieving low production costs)
Quality control know-how (important in industries where customers insist on
product reliability)
High utilization of fixed assets (important in capital-intensive/high-fixed-cost
industries)
Access to attractive supplies of skilled labor
High labor productivity (important for items with high labor content)
Low-cost product design and engineering (reduces manufacturing costs)
Ability to manufacture or assemble products that are customized to buyer
specifications
A strong network of wholesale distributors/dealers
Strong direct sales capabilities via the Internet and/or having company-owned
retail outlets
Ability to secure favorable display space on retailer shelves
Breadth of product line and product selection
-
Marketing-related KSFs
-
-
A well-known and well-respected brand name
-
-
Skills and capability-related
KSFs
Other types of KSFs
-
-
-
Fast, accurate technical assistance
Courteous, personalized customer service
Accurate filling of buyer orders (few back orders or mistakes)
Customer guarantees and warranties (important in mail-order and online
retailing, big-ticket purchases, new product introductions)
Clever advertising
A talented workforce (superior talent is important in professional services like
accounting and investment banking)
National or global distribution capabilities
Product innovation capabilities (important in industries where rivals are racing to
be first-to-market with new product attributes or performance features)
Design expertise (important in fashion and apparel industries)
Short delivery time capability
Supply chain management capabilities
Strong e-commerce capabilities a user-friendly Web site and/or skills in using
Internet technology applications to streamline internal operations
Overall low costs (not just in manufacturing) so as to be able to meet customers'
expectations of low prices
Convenient locations (important in many retailing businesses)
Ability to provide fast, convenient after-the-sale repairs and service
A strong balance sheet and access to financial capital (important in newly emerging
industries with high degrees of business risk and in capital-intensive industries)
Patent protection
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