1. Answer the following based on McCalley seven steps in the marketing channel planning process, explain the following concisely: • Goals and Objectives • Determination of Strategies • Action Plans and Responsibilities • The Profit Plan

1. Answer the following based on McCalley seven steps in the marketing channel planning process, explain the following concisely: • Goals and Objectives • Determination of Strategies • Action Plans and Responsibilities • The Profit Plan

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Question

1. Answer the following based on McCalley seven steps in the marketing channel planning process, explain the following concisely:

• Goals and Objectives

• Determination of Strategies

• Action Plans and Responsibilities

• The Profit Plan

People, organizations, and activities from the point of production to consumption. Major channels include wholesalers, distributors, sales teams, retailers, online and offline marketing, resellers, and hybrid channels.

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