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PPC Social ads Email marketing PR & Events Cost $60M $175M $50M $75M Impression 135M 126M 110M 140M ✓ Calculate CPAS for each channel. Click 7M 5.4M 6.48M 5.1M o PPC: $60m/500k %= $120m o Social media: $175m/2.3m-120m o Email marketing: $50m/0.3m=166.66m o PR&Events: $75m/0.2m-375m Conversion 500K 2.3M 300K 200K

PPC Social ads Email marketing PR & Events Cost $60M $175M $50M $75M Impression 135M 126M 110M 140M ✓ Calculate CPAS for each channel. Click 7M 5.4M 6.48M 5.1M o PPC: $60m/500k %= $120m o Social media: $175m/2.3m-120m o Email marketing: $50m/0.3m=166.66m o PR&Events: $75m/0.2m-375m Conversion 500K 2.3M 300K 200K

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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2. Netflix uses Pay-per-Click (PPC), social media advertising, email marketing, and PR & event channels. Here are Netflix's ad spends and performances per channel: PPC Social ads Email marketing PR & Events Cost $60M $175M $50M $75M Impression 135M 126M 110M 140M ✓ Calculate CPAS for each channel. o PPC: $60m/500k %= $120m o Social media: $175m/2.3m=120m o Email marketing: $50m/0.3m=166.66m o PR&Events: $75m/0.2m-375m ✓ Calculate CTR for each channel. o PPC: o Social media: o Email marketing: o PR&Events: ✓ Calculate CPC for each channel. o PPC: o Social media: o Email marketing: O PR&Events: Click 7M 5.4M 6.48M 5.1M Conversion 500K 2.3M 300K 200K
Transcribed Image Text:2. Netflix uses Pay-per-Click (PPC), social media advertising, email marketing, and PR & event channels. Here are Netflix's ad spends and performances per channel: PPC Social ads Email marketing PR & Events Cost $60M $175M $50M $75M Impression 135M 126M 110M 140M ✓ Calculate CPAS for each channel. o PPC: $60m/500k %= $120m o Social media: $175m/2.3m=120m o Email marketing: $50m/0.3m=166.66m o PR&Events: $75m/0.2m-375m ✓ Calculate CTR for each channel. o PPC: o Social media: o Email marketing: o PR&Events: ✓ Calculate CPC for each channel. o PPC: o Social media: o Email marketing: O PR&Events: Click 7M 5.4M 6.48M 5.1M Conversion 500K 2.3M 300K 200K
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