PPC Social ads Email marketing PR & Events Cost $60M $175M $50M $75M Impression 135M 126M 110M 140M ✓ Calculate CPAS for each channel. Click 7M 5.4M 6.48M 5.1M o PPC: $60m/500k %= $120m o Social media: $175m/2.3m-120m o Email marketing: $50m/0.3m=166.66m o PR&Events: $75m/0.2m-375m Conversion 500K 2.3M 300K 200K
PPC Social ads Email marketing PR & Events Cost $60M $175M $50M $75M Impression 135M 126M 110M 140M ✓ Calculate CPAS for each channel. Click 7M 5.4M 6.48M 5.1M o PPC: $60m/500k %= $120m o Social media: $175m/2.3m-120m o Email marketing: $50m/0.3m=166.66m o PR&Events: $75m/0.2m-375m Conversion 500K 2.3M 300K 200K
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
![2. Netflix uses Pay-per-Click (PPC), social media advertising, email marketing, and
PR & event channels. Here are Netflix's ad spends and performances per
channel:
PPC
Social ads
Email marketing
PR & Events
Cost
$60M
$175M
$50M
$75M
Impression
135M
126M
110M
140M
✓ Calculate CPAS for each channel.
o PPC: $60m/500k %= $120m
o Social media: $175m/2.3m=120m
o Email marketing: $50m/0.3m=166.66m
o PR&Events: $75m/0.2m-375m
✓ Calculate CTR for each channel.
o PPC:
o Social media:
o Email marketing:
o PR&Events:
✓ Calculate CPC for each channel.
o PPC:
o Social media:
o Email marketing:
O PR&Events:
Click
7M
5.4M
6.48M
5.1M
Conversion
500K
2.3M
300K
200K](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fcc2c3d23-49bc-42df-969d-1b6ab70c6f58%2Ff21bafbc-ba6b-4f44-9cd7-b7b68db0ae37%2Fgz8zsxr_processed.jpeg&w=3840&q=75)
Transcribed Image Text:2. Netflix uses Pay-per-Click (PPC), social media advertising, email marketing, and
PR & event channels. Here are Netflix's ad spends and performances per
channel:
PPC
Social ads
Email marketing
PR & Events
Cost
$60M
$175M
$50M
$75M
Impression
135M
126M
110M
140M
✓ Calculate CPAS for each channel.
o PPC: $60m/500k %= $120m
o Social media: $175m/2.3m=120m
o Email marketing: $50m/0.3m=166.66m
o PR&Events: $75m/0.2m-375m
✓ Calculate CTR for each channel.
o PPC:
o Social media:
o Email marketing:
o PR&Events:
✓ Calculate CPC for each channel.
o PPC:
o Social media:
o Email marketing:
O PR&Events:
Click
7M
5.4M
6.48M
5.1M
Conversion
500K
2.3M
300K
200K
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