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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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6 How can retail stores meet consumers' needs with artificial intelligence? Select all that apply. Retail stores can provide relevant information to a consumer to move the person along in the customer journey toward making a purchase decision. Retail stores can persuade customers to buy something they do not need. Retail stores can continue to engage with customers after they have purchased to increase customer loyalty. Retail stores can engage with consumers at each point in the customer journey with the right message at the right time.
The ultimate word-of-mouth question asks consumers the extent to which they are likely to recommend the brand on a scale of 0 to 10, with 0 being “not at all likely” and 10 being “extremely likely.” Those who score in the 0-6 range are called __________.
The marketing materials from a company are considered as for consumers' information search. commercial experiential personal public
Mary purchased a computer for $1,500. Although she has installed the computer in her office, she continues to compare prices. Mary is practicing A) selective retention. B) cognitive dissonance. C) selective exposure. D) risk aversion. E) familiar purchase aversion.
Introduction to business
Consumers should acquire additional information up to the point. (a)where it becomes difficult to find (b)where all available information has been collected (c) where it is difficult to understand (d)where the cost of additional information is equal to or outweighs the expected benefit of additional information.
When considering a high involvement purchase, what are reasons that consumers spend more time researching the product before buying? (Select all answers which apply.) Group of answer choices The purchase isn't expensive, but they know that their spouse believes it's really important to get exactly the right product. They will have to wait months before the product arrives and don't want to have to return it. Every purchase should be high involvement and we need to worry over every penny we spend. They are spending a lot of money on the product and want to spend it wisely.
When HOM Furniture advertises, it looks for a resulting spike in sales using an extensive database.(a) What are the possible shortmings of this approach and how would you address them?
In the context of the web, what is a cookie? What is the benefit of cookies for online shoppers? What is the risk?
18. Which of the following allows firms to contact customers directly to inform them about products that can be purchased immediately? A) Direct-response retailing B) Catalog showrooms C) Wholesale clubs D) Product-line retailers E) Bargain retailers %3D
Suppose you have a leather Brand company tells about customer perceptions towards your brand company through sensation and uses a questionnaire to identify customer perceptions and Also include self-concept and brand personality?Note: Answer should be conceptional don't copy waste
1. Marketing automation is the practice of A. allowing machine learning and artificial intelligence systems to create the content of marketing communications B. systematically personalizing marketing communications across a variety of targets based on pre-set rules or actions C. outsourcing major marketing decisions and execution to agencies D. allocating marketing expenditures based on automated systems 2. A measure of the percentage of individuals who make a purchase after visiting the landing page of an online retailer A. conversion rate B. click- through rate C. impressions D. call-to-action

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Which phase of the purchase process generates word of mouth? O Customer evaluation. O Pre-purchase.. O Purchase, O Post purchase. SUBMIT