According to Pepper and Rogers, the 7Ps of the traditional marketing mix are not best suited for internet marketing, and instead recommend the use of the 5I’s. List the 5 I’s and discuss how these are appropriate for internet marketing?
According to Pepper and Rogers, the 7Ps of the traditional marketing mix are not best suited for internet marketing, and instead recommend the use of the 5I’s. List the 5 I’s and discuss how these are appropriate for internet marketing?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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According to Pepper and Rogers, the 7Ps of the traditional marketing mix are
not best suited for internet marketing, and instead recommend the use of the 5I’s.
List the 5 I’s and discuss how these are appropriate for internet marketing?
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