The market penetration strategy of price adjustment

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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DARS
1. Check all that apply.
The market penetration strategy of price adjustment
O includes a chain of intermediaries through which a good or service is delivered to the end consumer
O includes advertising to increase the size of the customer pool
includes utilizing various strategies such as price leadership or quality leadership
O involves altering prices in order to remain competitive
Transcribed Image Text:DARS 1. Check all that apply. The market penetration strategy of price adjustment O includes a chain of intermediaries through which a good or service is delivered to the end consumer O includes advertising to increase the size of the customer pool includes utilizing various strategies such as price leadership or quality leadership O involves altering prices in order to remain competitive
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