6. Channels*Are the mechanism for how we communicate with and deliver our value propositions to our customer segment. Ex. distribution, sales, and marketing. Example:(in the image) Give channels about the topic of GAS LEAK NOTIFIER? VI.ChannelsBefore PurchaseTarget customers will be reached through direct contact (Disaster Risk Organizations,Community)Enormous online marketing, social media and advertising platforms (FaceBook,Instagram, Youtube, Google Search, television, radio, etc)Peer-to-Peer word of mouth (Public Relations)Kiosk to different establishments for membership or subscriptionPhysical advertisement platforms (Billboards)During PurchaseMobile Application itself or the main applicationServices will be provided through a mobile-based platform(Android/iOS/Playstore/AppStore)After PurchaseEmails updates and messages on launch of new featuresCustomer feedbacks and surveys

The business model channel divides value propositions into channels for our customer segments. This…

6. Channels *Are the mechanism for how we communicate with and deliver our value propositions to our customer segment. Ex. distribution, sales, and marketing. Example:(in the image) Give channels about the topic of GAS LEAK NOTIFIER?

6. Channels *Are the mechanism for how we communicate with and deliver our value propositions to our customer segment. Ex. distribution, sales, and marketing. Example:(in the image) Give channels about the topic of GAS LEAK NOTIFIER?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

6. Channels

*Are the mechanism for how we communicate with and deliver our value propositions to our customer segment. Ex. distribution, sales, and marketing.

Example:(in the image)

Give channels about the topic of GAS LEAK NOTIFIER?

VI.
Channels
Before Purchase
Target customers will be reached through direct contact (Disaster Risk Organizations,
Community)
Enormous online marketing, social media and advertising platforms (FaceBook,
Instagram, Youtube, Google Search, television, radio, etc)
Peer-to-Peer word of mouth (Public Relations)
Kiosk to different establishments for membership or subscription
Physical advertisement platforms (Billboards)
During Purchase
Mobile Application itself or the main application
Services will be provided through a mobile-based platform
(Android/iOS/Playstore/AppStore)
After Purchase
Emails updates and messages on launch of new features
Customer feedbacks and surveys

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