The correct answer is? * Marketing channels for a service are longer than for a product Commodity marketing channels are short and rarely contain intermediaries due to tangibility Service marketing channels are long and contain multiple intermediaries due to intangibility
The correct answer is? * Marketing channels for a service are longer than for a product Commodity marketing channels are short and rarely contain intermediaries due to tangibility Service marketing channels are long and contain multiple intermediaries due to intangibility
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![The correct answer is? *
Marketing channels for a service are longer
than for a product
Commodity marketing channels are short and
rarely contain intermediaries due to tangibility
Service marketing channels are long and
contain multiple intermediaries due to
intangibility
None of the above answers are correct](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F6440fbee-3016-41d3-abfc-ac593b8211ed%2F13134324-812e-483e-bf1d-b2ca834d49b0%2F3c7y2pd9_processed.jpeg&w=3840&q=75)
Transcribed Image Text:The correct answer is? *
Marketing channels for a service are longer
than for a product
Commodity marketing channels are short and
rarely contain intermediaries due to tangibility
Service marketing channels are long and
contain multiple intermediaries due to
intangibility
None of the above answers are correct
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