Which of the following is NOT of concern to the Marketing Manager in the development of a Marketing Strategy? 1. Customer service 2. The resulting manufactured cost of a new product 3. Selection of distribution channels 4. They all are
Which of the following is NOT of concern to the Marketing Manager in the development of a Marketing Strategy?
1. Customer service
2. The resulting
product
3. Selection of distribution channels
4. They all are
The cluster of perceptions and attitudes potential customers have toward a product or offering is referred to as which of the following?
1. Value proposition
2. Customer perception
3. Goodwill
4. Brand
Over the past one hundred years, product promotion has changed in one particularly substantive way. Which of the following best reflects this change?
1. It features more diversity
2. It has become more honest
3. It's moved from print to television
4. It has become more aspirational than informative
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