Explain how commercials of this type demonstrate the concept of signaling described in the textbook. In other words, why should consumers be convinced that the product being "advertised" is of high quality because of the airing of that commercial during the Super Bowl
Some recent Super Bowl advertisements have spent very little time mentioning anything about their product--or even the name of the company. For example, the two-minute long Ram Trucks "Farmer" commercial had only a few brief and almost unidentifiable views of their product until the last ten seconds of the commercial. Further, the name of the company was only mentioned in the last five seconds of that commercial.
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Explain how commercials of this type demonstrate the concept of signaling described in the textbook. In other words, why should consumers be convinced that the product being "advertised" is of high quality because of the airing of that commercial during the Super Bowl?
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