Life insurance PROTECT YOU AND YOUR LOVED ONES Prospecting • Do not rush into selling • Get to know the customer • Build trust through communication • Focus on how it would help customer • Get responses out of customer

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Plz explain these points...

Life insurance
PROTECT YOU AND YOUR
LOVED ONES
Prospecting
• Do not rush into selling
• Get to know the customer
• Build trust through
communication
• Focus on how it would help
customer
• Get responses out of customer
Planning
Plan the event
• Focus on creating a safe
environment
Discuss benefits
• Engage the customer
• Drive your sales pitch
Transcribed Image Text:Life insurance PROTECT YOU AND YOUR LOVED ONES Prospecting • Do not rush into selling • Get to know the customer • Build trust through communication • Focus on how it would help customer • Get responses out of customer Planning Plan the event • Focus on creating a safe environment Discuss benefits • Engage the customer • Drive your sales pitch
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