Can you help me with this assignment? I have to do marketing research about Nike's company change in sentiment trend. My Problem Statement : Nike wants to understand the change in the attitude of the Gen Z American consumers. My Research Objectives : To determine how Millennial consumer attitude towards Nike is changing To determine how the sentiment about the Nike brand is changing To identify how Nike can communicate better the brand values to the millennials ANSWER THESE 2 QUESTIONS: Why should I do descriptive research for this marketing research? Why should I do ethnographic Research on social media?
Can you help me with this assignment? I have to do marketing research about Nike's company change in sentiment trend. My Problem Statement : Nike wants to understand the change in the attitude of the Gen Z American consumers. My Research Objectives : To determine how Millennial consumer attitude towards Nike is changing To determine how the sentiment about the Nike brand is changing To identify how Nike can communicate better the brand values to the millennials ANSWER THESE 2 QUESTIONS: Why should I do descriptive research for this marketing research? Why should I do ethnographic Research on social media?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Can you help me with this assignment?
I have to do marketing research about
Nike's company change in sentiment trend.
My Problem Statement :
Nike wants to understand the change in the
attitude of the Gen Z American consumers.
My Research Objectives :
To determine how Millennial consumer
attitude towards Nike is changing
To determine how the sentiment about the
Nike brand is changing
To identify how Nike can communicate better
the brand values to the millennials
ANSWER THESE 2 QUESTIONS:
Why should I do descriptive research for
this marketing research?
Why should I do ethnographic Research on
social media?
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