Starbucks entered a partnership with Keurig Green Mountain to sell K-Cup single-serving coffee packs. Because Starbucks __________, it was prepared for this shift in its marketing environment. Multiple Choice optimized its distribution by adding local outlets in grocery stores noticed the change in the demographics of coffee and tea drinkers in general added more in-store displays shifted funds from product development to advertising tracked, as part of its ongoing environmental scanning activities, the percentage of households with single cup brewers
Starbucks entered a partnership with Keurig Green Mountain to sell K-Cup single-serving coffee packs. Because Starbucks __________, it was prepared for this shift in its marketing environment. Multiple Choice optimized its distribution by adding local outlets in grocery stores noticed the change in the demographics of coffee and tea drinkers in general added more in-store displays shifted funds from product development to advertising tracked, as part of its ongoing environmental scanning activities, the percentage of households with single cup brewers
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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