Ethics Firms are increasing their use of search enginemarketing in which they pay search engines such asGoogle and Bing to, priority position listings. Socialmedia sites such as Twitter generate revenue byoffering to sell •search words· to firms so that theirposting appeats on top. Are such practices ethical?Are consumers being deceived when a firm pays to, pliotity positioning?

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Career Building in Marketing

Career building means planning for the future professional career of an individual. Career building consists of developing new skills, enhancing knowledge, pursuing education, gaining experience, and finding new opportunities over time.