Assuming that you were the marketing manager of Borneo Pearl company (https://borneopearls.com/). Discuss how your retail outlet (both physical & online store) would influence your potential customers at the stage of (a) need recognition, (b) information search, and (c) prepurchase evaluation of alternatives in their decision-making process. You are required to give relevant examples or (and) relevant pictures to support your answers. [word limit: 500]

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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The link https://borneopearls.com/

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Assuming that you were the marketing manager of Borneo Pearl company
(https://borneopearls.com/). Discuss how your retail outlet (both physical &
online store) would influence your potential customers at the stage of (a) need
recognition, (b) information search, and (c) prepurchase evaluation of alternatives
in their decision-making process. You are required to give relevant examples or
(and) relevant pictures to support your answers. [word limit: 500]
Transcribed Image Text:Assuming that you were the marketing manager of Borneo Pearl company (https://borneopearls.com/). Discuss how your retail outlet (both physical & online store) would influence your potential customers at the stage of (a) need recognition, (b) information search, and (c) prepurchase evaluation of alternatives in their decision-making process. You are required to give relevant examples or (and) relevant pictures to support your answers. [word limit: 500]
Expert Solution
Step 1

Online platforms have become an easy-to-access platform for any person that is connected to the internet. Increased communication for organizations fosters brand recognition and often better customer service.

The website component of social media has been increasingly used by marketers to communicate with the customers. Companies provide all related information on their websites to make the customer aware and knowledgeable. 

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