Assuming that you were the marketing manager of Borneo Pearl company (https://borneopearls.com/). Discuss how your retail outlet (both physical & online store) would influence your potential customers at the stage of (a) need recognition, (b) information search, and (c) prepurchase evaluation of alternatives in their decision-making process. You are required to give relevant examples or (and) relevant pictures to support your answers. [word limit: 500]
Assuming that you were the marketing manager of Borneo Pearl company (https://borneopearls.com/). Discuss how your retail outlet (both physical & online store) would influence your potential customers at the stage of (a) need recognition, (b) information search, and (c) prepurchase evaluation of alternatives in their decision-making process. You are required to give relevant examples or (and) relevant pictures to support your answers. [word limit: 500]
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Please solve in 30 minutes thank u dont reject this complete problem
The link https://borneopearls.com/
Please solve the all parts like u know with the explanation thank u
Expert Solution
Step 1
Online platforms have become an easy-to-access platform for any person that is connected to the internet. Increased communication for organizations fosters brand recognition and often better customer service.
The website component of social media has been increasingly used by marketers to communicate with the customers. Companies provide all related information on their websites to make the customer aware and knowledgeable.
Step by step
Solved in 2 steps
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning