Are you reshaping your customer value proposition in hotel? How are you engaging with customers to understand their needs and expectations in hotel – and how they are changing in the digital environment in hotel ? How do mobile and online technologies change the way you can engage in hotel with and create new value for your customers? How will you drive the digital agenda in your hotel rather than having it imposed on you by competitors? Please discuss in detail
Are you reshaping your customer value proposition in hotel? How are you engaging with customers to understand their needs and expectations in hotel – and how they are changing in the digital environment in hotel ? How do mobile and online technologies change the way you can engage in hotel with and create new value for your customers? How will you drive the digital agenda in your hotel rather than having it imposed on you by competitors? Please discuss in detail
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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- Are you reshaping your customer value proposition in hotel?
- How are you engaging with customers to understand their needs and expectations in hotel – and how they are changing in the digital environment in hotel ?
- How do mobile and online technologies change the way you can engage in hotel with and create new value for your customers?
- How will you drive the digital agenda in your hotel rather than having it imposed on you by competitors?
Please discuss in detail
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