What atmosphere are theme parks they trying create? Who is there target market or customer?

Answered: What atmosphere are theme parks they…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What atmosphere are theme parks they trying create? Who is there target market or customer?

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Step 1: Introduction

Theme parks are immersive entertainment destinations designed to transport visitors to a different world, offering a wide range of attractions, shows, and experiences. The atmosphere they aim to create is one of magic, wonder, and escape from everyday life. Understanding their target market or customer base is crucial for theme park operators to tailor their offerings and marketing strategies effectively. In this discussion, we will explore the atmosphere theme parks strive to create and delve into the demographics and psychographics of their target market.

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