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For behavourial change of a social marketing campaign to promote recycling is the entire UK, which segmentation criteria should i use? Why is this group effective for segmetation?

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter9: Market Segmentation, Targeting, And Positioning

Section9.9: Classifying Segmentation Variables

Problem 1LO

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