Marketers are increasingly held accountable for demonstrating marketingsuccess. Research the various marketing metrics, in addition to those described in the chapter and Appendix 3, used by marketers to measure marketing performance. Write a brief report of your findings. (AACSB: Written and Oral Communication; Reflective Thinking)

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Q: “Marketing is too important to be left just to the Marketing Department”. Who said this?

A: Philip Almond

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Q: using examples, discuss the changing marketing landscape challenging current markets..

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Q: Strategy

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Career Building in Marketing

Career building means planning for the future professional career of an individual. Career building consists of developing new skills, enhancing knowledge, pursuing education, gaining experience, and finding new opportunities over time.