1. Define marketing. 2. Does Marketing create or satisfy needs? Discuss. 3. Identify and explain the six core aspects of marketing with real-world examples.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Define marketing.
2. Does Marketing create or satisfy needs? Discuss.
3. Identify and explain the six core aspects of marketing with real-world examples.
4. “Marketing orientation provides mutual benefits to customers and company” are you agree
with the statement? Elaborate your answer with examples.
5. Discuss the evolution of marketing orientations and identify the positives and negatives of
each of the orientations.  

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