Q: ___________Which of the following describes an interactive community bulletin board? a. Blogs b.…
A: A forum is a type of online discussion board where people can ask questions, share their…
Q: What is subculture? Describe at least two subcultures to which you belong and identify any reference…
A: "An identifiable subgroup within a society or group of people, especially one characterized by…
Q: Describe different types of market structure ?
A: The market structure is composed of a number of enterprises that provide products and services, as…
Q: In each case, justify the use of business continuity strategies. For a week, the local power…
A: Business continuity strategy is used to come back normalcy in the event of crisis. It is a recovery…
Q: Describe
A:
Q: of the following ce of the market Choice Marketing must c
A: Marketing is the fulfillment of the needs of consumers through the right product and right price,…
Q: Name and describe the two types of value-based pricing methods.
A: Pricing can be explained as the process in which the firm sets the price of the product which is to…
Q: _______ Its focus is to facilitate sales transactions between businesses
A: Marketing works for business by formulating strategies to attract and promote business goods and…
Q: significance of knowing the impact of social media influencers on the online purchase intent of…
A: Social media influencers definitely have a huge impact on the students as well as other…
Q: . Where would you place Food Network in the productlifecycle? What steps could marketers take to…
A: The term "product life cycle" includes the time between when a product is launched to the market and…
Q: How do you intend to get yourself (and your money) out of the business?
A: Every business will work to create value for customers and its shareholders. The shareholders will…
Q: Outline the five functions of an information system.
A: A collection of various pieces of technology involved in the gathering, processing, storage, and…
Q: What is idea generation? List and explain the sources of new product ideas.
A: A good idea can strike you out of nowhere at times. However, relying on these once-in-a-blue-moon…
Q: We need to define a target market in order to guide the development of the product, choices in the…
A: In order to develop a product which caters to the need of the customer which are best suited, fit or…
Q: 13. Which of the following statements about the key functions perfor marketing channel members is…
A: People, organisations, and activities to make products and services available to consumers are…
Q: O Develop a research plan. WILL NOT BE THE CORRECT ANSWER,
A: Ans. Introduction The Marketing Research is the precise collection, analysis, and interpretation of…
Q: What four functions do marketing channelsperform?
A: Marketing channels are the people, organizations, and activities that make goods and services…
Q: What are the contingencies and results of negative publication of reports or issues in our society?
A: The circumstances of the negative publication of reports or issues in the society from News Media is…
Q: What are three important ethical qualities to look for in a boss?
A: In order to ensure that employees that work for you follow the path of ethics, it is important that…
Q: What are the major advantages of electronic banking services?
A: Electronic banking is known by many names, including e-banking, virtual banking, online banking, and…
Q: PLEASE PROVIDE AN EXPLANATION FOR HOW TO COMPLETE Planning Message and Material Development…
A: The social marketing strategy is very different from how public health organisations have…
Q: What is psychological pricing, and how is it used by sellers? Give an example.
A: Price is the monetary worth assigned to a product or service, and it is the result of a complicated…
Q: _________As an administrative manager, you must ensure that a. information is protected from…
A: The business model of an organization informs about the things or services that the firms aim to…
Q: Which of the following are the characteristics of a strong presentation? Question 1 options:…
A: Presentation - It is an activity or practice to express ideas, thoughts, or opinions on any subject…
Q: Q3/ write an essay on the impact of social media.
A: Social media is term used for applications/ websites enabling communication, collaboration on its…
Q: Identify and describe the three types ofchannel conflict.
A: Distribution channel initiates the practice of delivering goods or services at customer place or…
Q: How are current assets distinguished from fixed assets?
A: Companies own a wide range of assets that are used for various purposes. A company also holds these…
Q: Describe how marketers segment international markets. What is intermarket segmentation?
A: Significance of market segmentation: 1.A greater focus on the business. It is easier for a…
Q: Describe the advantages and disadvantages of different methods of short-term debt financing.
A: Short-term debt financing can be explained as those sources of debt that have a maturity period of…
Q: Critique the statement by Lord Robertson “Globalization will make our societies more creative and…
A: Ans. Introduction The advent of globalization can be followed back to the eighteenth century, which…
Q: What are institutional differences between the UK and the emerging markets where Specsavers Ltd…
A: Institutional differences refer to the presence or absence of a presidential system, the legislative…
Q: What is the difference between quantitative and qualitative measurements? Which type of measurement…
A: * Only the first question is answered as the second question is subjective. Social media marketing…
Q: What are the major elements of a promotion mix?
A: The fourth of the four P's of Marketing Mix is promotion, which focuses on raising client awareness…
Q: Define crowdsourcing and explain why companies use it in new product development. Describe an…
A: Crowdsourcing means the involvement of a large group of people via the internet or social media for…
Q: The second step in the decision- 2 points making process is to: * Determine the facts of the…
A: Answer : a ) is correct answer. Determine the facts of the situation. The second step in the…
Q: How important is trade credit as a source of short-term financing?
A: Trade credit is the most common and essential source of short-term financing for enterprises. Trade…
Q: Write down the differences of a qualitative research vs quantitative research. QUALITATIVE RESEARCH…
A: Those who don't read history end up repeating it. Similarly those firms who do not invest in…
Q: Understand the fundamental models of e-business.
A: E-commerce is said as online buying and selling while e-business involves online business…
Q: Explain how businesses implement segmented pricing and discuss conditions necessary for success.
A: When a seller or a company sets different prices (two or more) for the same product, this is known…
Q: Ashley was keeping a check register of her deposits and withdrawals (as shown below). What will her…
A: A check register is a tool where a business records all it's cash and cheque transactions. It is…
Q: Identify the factors that will affect the future of the Internet, social media, and e-business.
A: An e-business model is mainly an organization's strategy for becoming a lucrative online business.…
Q: A study on the extent to which television commercials affect the consumers' consumption of the…
A: Marketers conduct different market research from time to time. The marketers analyse the data…
Q: Channels of distribution represent a critical area for companies to address. Discuss this from the…
A: Distribution channel makes is possible for the products to reach their final consumers. It takes a…
Q: Conduct a SWOT analysis for Swiitch Beauty. Please discuss and motivate at least three (3)…
A: This is a brand in the makeup industry with a motto to change the way people apply makeup products.…
Q: Some content suppliers have set up their own networks for distribution. Google's network may be…
A: * Introduction - It has been rightly mentioned that the suppliers nowadays maintain their own…
Q: What is speculative production? How is it related to a firm’s cash-flow problems?
A: Cash Flow- The net amount of cash and cash equivalents being transferred out and in a business…
Q: Why do so many new products fail?
A: The non-significant difference point shows the product and service variables contributing to the…
Q: How do e-businesses generate revenue streams, reduce expenses, and earn a profit?
A: E-business- The administration of conducting any company using extranet, internet, web and intranet…
Q: FAMILY OF KUGA VICTIM TO BRING CLASS-ACTION LAWSUIT AGAINST FORD The family of Reshall Jimmy, who…
A: Secondary market research is the process of research that involves collecting and analyzing already…
Q: Which of the following is a common marketing research method? O focus groups surveys O interviews O…
A: A marketing resarch requires a lot more types of resarch by different mediums to make it a…
Step by step
Solved in 2 steps
- A. Briefly outline and explain what your understanding of marketing is? B. Suggest three (3) reason why companies engage in marketing. C. Briefly outline four (4) benefits of marketing to a company? Provide examples to justify your responses to each question.Create a new product for Kellogg's company that could be an extension of an existing brand(family branding) or totally new branded product(individual branding) In order to assist in developing the marketing plan, the report should cover the following sections 1. introduction 2. Business mission statement (Source either from the company or your decision) 3. Marketing environmental analysis External environmental analysis Macro-environment: PESTLE analysis Micro-environment: Porter’s Five Forces Internal environmental analysis: SWOT and TOWS analysis (both in a table format listing a few key points – the SWOT and TOWS tables are not included in the word count) Optional: BCG Matrix (not included in the word count) 4. Marketing objectives ( develop SMART objectives based on marketing environment analysis) Based on UK marketing. Please use your own words. Many thanks1) As the newest member of the marketing department for an up-and-coming shoe manufacturer, your boss asks you to develop a proposal to expand the company's product line to increase sales as much as possible. Currently, your company sells several designs of shoes, all selling for about $120 per pair. How might you accomplish your task, and which new segments of the market would you be trying to reach?
- Clarifying target markets, outlining sales goals for each product or sevice, and describing a company's annual marketing mix are all purposes of a marketing plan. true or false?3) Suppose that Nyopoly, instead of attracting consumers on a one-by-one basis (as is done in Question 2), is considering an extensive promotional campaign. This campaign will cost $35,000 and is expected to attract 500 new customers, which consists of 100 Bargain Hunters, 200 Browsers, 100 Gift Givers and 100 Sophisticates. Do you recommend that Nyopoly implement this promotional campaign? Explain your answer (including a discussion of the short-term versus long- run effects of this promotion).- The report should reflect the current external and internal marketing environment and propose a relationship marketing plan. - The report should cover two main areas: First, current situation analysis: this analysis is a useful technique for understanding the company’s strengths and weaknesses, and for identifying both the opportunities open to it and the threats it faces. The purpose of this section is to answer a number of questions such as: How can you (i.e., the company you have chosen) use your strengths to take advantage of your biggest opportunities? How can you use your strengths to overcome your biggest threats? What can you do to reduce or eliminate your weaknesses to make the most of the opportunities available? How can you minimize your weaknesses, so that you are better positioned to overcome your threats? When performing this analysis, the most careful attention should be paid to the main issues and considerations that affect your relationship marketing strategy.…
- Explain how the recommendation add value to the company and product brands as well as build customer loyalty.Develop a 10–12-slide PowerPoint presentation that analyzes the company, product, and current marketing situation of that company, and recommends a new that will improve the potential for the product in a global market. Explain how the recommendation will add value to the company and product brands as well as build customer loyalty.Note: The assessments in this course build on each other. You are strongly encouraged to complete the assessments in sequence. ……………………. Added to cartHow is a marketing-oriented firm different from a production-oriented firm or a sales-oriented firm? 1 - 2 paragraphs?L.How does customer loyalty contribute to long-term business success and profitability?
- 3) If the Company have no marketing strategy, explain the following consequence that might affect to their goals, mission and objectives. a) Losing out to competitors b) Losing market share to existing and start-up competitors c) Gaining and retaining fewer customers d) Missing out on opportunities for better targeting e) Lack of planning and discourage to execute good ideas. f) Easily collapse g) No direction in attaining the company’s goals and objectives h) Lack of management1. A company that sells products to be used primarily by the general public is known as a? 2. According to the chapter readings on differentiated marketing (Module 3), the McDonald's: Segmentation, Targeting, and Positioning video clip shown in depicts differentiated marketing. True or False? 3. When defining the concept of marketing, the following four activities must be included: True or false1A. Give an example of a recent purchase experience in which you were dissatisfied because a firm’s Marketing Mix did not meet your expectations. Indicate how the purchase fell short of your expectations –and explain whether your expectations were formed based on the firm’s promotion or something else. 1B. Distinguish clearly between a Marketing Strategy and a Marketing Mix.