Interpretive research offers marketing researchers many possibilities, including the opportunity to improve product featuressuch as packaging for food or over-the-counter medicationthat is difficult for seniors or the disabled to open. List someother ways in which you think this observation method canhelp make existing product offerings more appealing or moreuseful to specific users. What kind of products would youchoose, and how would you test them?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Interpretive research offers marketing researchers many possibilities, including the opportunity to improve product features
such as packaging for food or over-the-counter medication
that is difficult for seniors or the disabled to open. List some
other ways in which you think this observation method can
help make existing product offerings more appealing or more
useful to specific users. What kind of products would you
choose, and how would you test them?

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