Discuss how online, mobile, and social media have changed business-to-business marketing.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Discuss how online, mobile, and social media have changed business-to-business marketing.
QUESTION 1
Discuss how online, mobile, and social media have changed business-to-business marketing.
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Transcribed Image Text:QUESTION 1 Discuss how online, mobile, and social media have changed business-to-business marketing. For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). I U S Paragraph Arial 10pt = ==三 x X2 ST Te - 言() grgfrfrfrf I!! +]
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